Brooke Monk is an American social media personality and digital creator who has built a following of more than 50 million people across TikTok, YouTube, Instagram, and Snapchat. Born on January 31, 2003, in Jacksonville, Florida, she was homeschooled for her entire childhood before turning to social media as a creative outlet.
Early Life and Homeschooling
Monk grew up in a large family with four siblings and was homeschooled by her mother. She has described her childhood as creative but sometimes isolated, and she turned to hobbies like crocheting, painting, and making clay figurines. She also became interested in beauty YouTube and makeup tutorials. Her father allowed her to start a beauty YouTube channel at age 14 or 15 under his supervision, where she gained a few hundred subscribers. By age 16, she doubled up on schoolwork to finish high school early, completing her junior year over the summer so she could be a senior at 16. She graduated in May 2020.
Rise to Fame on TikTok
Monk posted her first TikTok video in September 2019 after getting her first phone at 16. Her early content included phone case decoration and relatable comedy sketches about high school life, even though she had never attended a traditional school. Within three or four months, she reached a couple of million followers. By 2021, she had 16.1 million TikTok followers and 1.2 billion likes on her videos. Her audience grew rapidly due to her consistent posting schedule and relatable content, and she became known for lip-sync videos, point-of-view sketches, and casual vlogs.
Content Strategy and Consistency
Monk credits her success to posting nearly every day by 1:00 PM for six years straight. In a 2026 interview on the Forbes Top Creators Show, she explained that the only exceptions are when she is traveling or seriously ill. She analyzes audience data down to caption length and uses a DIY setup with an iPhone stuck to a window and zero production crew. Her background is deliberately minimal, often a white wall, so viewers focus on her. She advises aspiring creators to find what the analytics favor and lean into it, while maintaining authenticity.
Expansion to YouTube and Other Platforms
Beyond TikTok, Monk has built a substantial following on YouTube, where she has more than 10 million subscribers. She has also grown her presence on Instagram with over 7 million followers and Snapchat with 3.9 million followers. Her YouTube content includes longer-form vlogs and lifestyle videos, while Instagram features sponsored posts and lifestyle content. She has successfully transitioned from short-form to long-form content, which is relatively rare among creators.
Business Ventures and Brand Partnerships
Monk has partnered with major brands including Celsius, K18, Too Faced Cosmetics, Hyundai, MVMT, and Step Mobile. In 2022, she signed with the talent agency WME. She also runs an online merchandise store offering hoodies, sweaters, tees, and more. In 2026, she launched her own beauty brand called Doting Beauty, which focuses on eyelashes. According to the Forbes Top Creators Show, she self-funded the brand and developed it with her manager, Devain Doolaramani. She cold-pitches brands on LinkedIn and treats content creation as a highly optimized business.
Net Worth and Earnings
Estimates of Monk’s net worth vary across sources and are unverified. According to Tuko.co.ke, her net worth is between $2 million and $5 million, with annual earnings of approximately $500,000 from social media, brand deals, and sponsorships. Unil.ink reports an estimated net worth of $2.6 million to $3.5 million as of 2026. These figures are speculative and not confirmed by Monk or her representatives.
| Source | Published Estimate | Date | Caveat |
|---|---|---|---|
| Tuko.co.ke | $2 million to $5 million | 2025 | Unverified estimate |
| Unil.ink | $2.6 million to $3.5 million | 2026 | Unverified estimate |
Personal Life
Monk moved out of her family home at 18, three weeks after her birthday, after earning enough income to support herself. She relocated from Denver, Colorado, to Los Angeles, California, in 2020. She is engaged to Samuel Dezzani, known online as Sam Dezz, a social media personality. In her free time, she enjoys running marathons; she completed the London Marathon and has spoken at Oxford University. She is left-handed and maintains a presence on Pinterest.
Public Image and Recognition
Monk was ranked No. 43 on the Forbes Top Creators Earnings list in 2025 and rose to No. 38 on the Forbes 2026 Top Creators list. She is known for her authenticity and has spoken about the pressures of being a content creator, including anxiety and the feeling of being a product. Despite her fame, she keeps much of her personal life private and has not shared pictures of her home.
Frequently Asked Questions
How old is Brooke Monk?
Brooke Monk was born on January 31, 2003, making her 23 years old as of 2026.
What is Brooke Monk’s net worth?
Estimates range from $2 million to $5 million, though these are unverified.
When did Brooke Monk start TikTok?
She posted her first TikTok in September 2019.
What is Doting Beauty?
Doting Beauty is Brooke Monk’s self-funded eyelash brand, launched in 2026.
Is Brooke Monk engaged?
Yes, she is engaged to Samuel Dezzani (Sam Dezz).
Featured image: Gordon Kneale Brooke / Wikimedia Commons (CC BY-SA 2.0).
