Brent Rivera built his career on making people laugh in seconds. From his early days on Vine to his current reign across YouTube and TikTok, he has become one of the most recognizable faces in digital entertainment. But behind the pranks and skits is a savvy entrepreneur who has turned viral fame into a lasting business. Here are the facts about the creator who made short-form comedy a serious enterprise.
Who Is Brent Rivera?
Brent Austin Rivera was born on January 9, 1998, in Huntington Beach, California. He is an American influencer and actor who first gained popularity on the now-defunct video hosting service Vine. Today, he commands a massive following across Instagram, TikTok, and YouTube. According to Forbes, Rivera has attracted more than 100 million followers across these platforms, who tune in to watch his hundreds of physical comedy clips.
Rivera is of Mexican and Italian ancestry and still lives in his hometown of Huntington Beach. He attended Huntington Beach High School and later California State University Long Beach while simultaneously building his social media presence. His younger sister, Alexa Brooke “Lexi” Rivera, is also a prominent influencer and has appeared with him in various projects. He also has two older brothers, Brice and Blake.
From Vine to YouTube: The Rise of a Creator
Rivera’s interest in acting began in seventh grade when he auditioned for commercials and TV shows. However, he soon realized he preferred the creative freedom of social media. He started posting on platforms like Instagram, Snapchat, and Vine in his early teens. His comedic sketches and relatable short videos quickly amassed a large following, making him a prominent Vine star. One selfie reportedly earned him 68,000 likes, and academic Alice Marwick noted that since “Rivera looks like a celebrity, on Instagram, he is treated as one.”
When Vine shut down, Rivera seamlessly transitioned to YouTube, where his channel (formerly MrBrent98) now boasts over 42 million subscribers and more than 12.7 billion views as of April 2026. His content includes comedy sketches, vlogs, and challenges, often featuring his friends and family. He also expanded to TikTok, where he has over 43 million followers and more than 1.4 billion likes. His Instagram following stands at over 22 million.
Acting and Television Career
While Rivera is best known as a digital creator, he has also made a mark in acting. In 2017, he starred as the title character in the YouTube Red teen comedy film Alexander IRL, which he also produced. He played Gil in the Brat web series Brobot in 2018, alongside his sister Lexi. From 2018 to 2019, he had a main role as Isaac Salcedo in the Hulu series Light as a Feather, appearing in two seasons. In 2019, he hosted the AwesomenessTV web series Brent Rivera’s Dream Vacation. He also appeared on Nickelodeon’s Group Chat in 2020.
Amp Studios: The Business of Influence
Rivera is not just a creator; he is also a businessman. He is the co-founder and CEO of Amp Studios, a talent incubator and content group that he started in 2019 with Max Levine. The company scouts and develops new creators, helping them grow their audiences and build their own businesses. In 2020, Amp Studios generated 10 billion social media views each month. Rivera has said, “What I wanted to do is help creators start their own businesses and grow their audiences. It’s a cool thing to see someone go from 5,000 followers on Instagram to 5 million.”
Amp Studios represents a roster of popular influencers, including Ben Azelart, Alan and Alex Stokes, and Lexi Rivera. Rivera’s goal is to build a network that produces clean, genuine content for all ages, akin to a modern-day Disney Channel.
Podcasts and Other Ventures
In 2021, Rivera launched a pop culture-centric podcast called So Relatable. He has also been involved in brand partnerships with companies like Amazon Music, Hasbro, and Activision. Forbes reported that a Rivera-led consumer packaged goods brand was set to launch in 2025. Additionally, Rivera has used his platform for charitable acts, such as surprising a Disney “Magic Maker” with a family trip to Walt Disney World.
Awards and Recognition
Rivera’s work has earned him several nominations and awards. In 2019, he was nominated for a Teen Choice Award for Choice Male Web Star and a Streamy Award for Best in Lifestyle. In 2020, he won the Streamy Award for Juanpa Zurita’s Creator Honor Award. In 2021, he was nominated for Creator of the Year and Lifestyle at the Streamy Awards. In 2024, he ranked #18 on the Forbes Top Creators List.
Personal Life
Rivera is known for being private about his personal life, but he has been romantically linked to fellow social media personalities. He dated Eva Gutowski in 2019 and was in a relationship with Pierson Wodzynski from 2021 to 2023. As of 2025, he is reportedly single. He remains close to his family, often collaborating with his sister Lexi and featuring his parents in videos.
Net Worth: What We Know
Estimates of Brent Rivera’s net worth vary. Reliable sources have published figures that are unverified and should be treated as approximations. Forbes ranked him #18 on its Top Creators List 2024, which estimates gross earnings but does not disclose an exact net worth. Other outlets have offered estimates, but these are not confirmed by Rivera himself. As with many celebrities, his actual wealth is difficult to pinpoint due to diverse income streams including sponsorships, business ventures, and investments.
FAQ
What is Brent Rivera’s real name?
His full name is Brent Austin Rivera.
How old is Brent Rivera?
He was born on January 9, 1998, making him 28 years old as of 2026.
What is Brent Rivera’s net worth?
Estimates vary, but some sources suggest around $20 million. However, these are unverified estimates and should be taken with caution.
Is Brent Rivera single?
As of 2025, he is reportedly single after his relationship with Pierson Wodzynski ended in 2023.
What is Amp Studios?
Amp Studios is a talent incubator and content group co-founded by Brent Rivera in 2019. It helps creators grow their audiences and businesses.
What movies or TV shows has Brent Rivera been in?
He starred in Alexander IRL (2017), Brobot (2018), Light as a Feather (2018-2019), and Brent Rivera’s Dream Vacation (2019).
How many followers does Brent Rivera have?
He has over 42 million YouTube subscribers, 43 million TikTok followers, and 22 million Instagram followers.
Summary Table of Estimates
| Source | Estimated Amount | Date/Year | Caveat |
|---|---|---|---|
| Bored Panda | $20 million | 2026 est. | Unverified estimate |
| Famous People Today | $20 million | 2023 | Unverified estimate |
Note: These figures are estimates from third-party sources and have not been confirmed by Brent Rivera or his representatives. They should be treated as speculative.
Featured image: Stokes Twins / Wikimedia Commons (CC BY 3.0).
